ORDER CAFE THROUGH MOBILE APPLICATIONS?
Order coffee through mobile application – frustration in Vietnam. Last day I read 1 article in the first book of the startup book, seeing that 1 brother wrote that the model like Uber was recognized by Futa (Phuong Trang garage) in Vietnam since 2008, means before Uber (Uber was born in late 2008, early 2009).
But then the application was not successful for many reasons, including human factor is the most important.
In 2013, we implemented the idea of ordering food and drinks right on the phone. This means that every time a customer enters a cafe, they will use their phone, access the menu and order food.
Both shops and customers benefit because of many utility factors, reduced manpower, better customer care.
However, after testing the beta and observing customers in the shop for a day, I found 9 out of 10 people who didn’t know how to use QR Code, so the project failed immediately after the first day. Later there were many related ideas, such as using Ipad on the table for customers to order and playing games while waiting but not suitable for Vietnamese people because of the high cost and the low level of respect for common properties.
In many coffee sessions, I tried to observe how customers call drinks to visualize the idea of app for employees to write order tickets and charge customers right on the phone or tablet. However, after a while I was discouraged. Try listening to a few orders from the women:
Trong nhiều buổi cafe, tôi đã thử quan sát cách mà khách hàng gọi các món đồ uống để hình dung về ý tưởng app cho nhân viên ghi phiếu order và tính tiền cho khách ngay trên điện thoại hoặc tablet. Tuy nhiên, sau một thời gian thì tôi cũng nản. Thử nghe một vài order đến từ các chị phụ nữ:
– I took her 1 cup of solved white coffee, coffee just dropped just fine, adding more milk but not too much, just put a medium sized finger, do not put small stones dissolve too quickly, too big stones are difficult to drink.
– I give you a cup of carrot juice, put some sugar in it, small grindstone don’t let big tablets, give you some fresh milk or condensed milk for easy drinking.
– Give me 1 cup of yogurt, aloe vera yogurt, but give me a little yogurt, a bit ice, cause I could sore throat, do it quickly.
– I drink lemon juice only, but lemon is really fresh, give me a little sugar but don’t let it sour, I am on a diet, put more ice to cool.
After many observations, it is not uncommon for many fast food chains to penetrate Vietnam hard.
Because women did not feel satisfy to pay money, women do not pay, their children and husbands also suffer.
In many F&B chains, customers who have access to combo food and drinks are mostly young people – who are more adaptable and more comfortable when making requests.
In another example, many of you also want to make the app marketplace for women but failed.
Just because it is difficult to teach women in Vietnam to search and install the app, what to say about mass marketing. Recently, according to the report of some large e-commerce floors in Vietnam, they were bored with launching promotions to 5% of orders or 50k each install and still could not pull install app users in Vietnam ( If you have install app, you will be able to send advertisement notification to customers with low cost).
THESE ARE JUST SOME SIMPLE BUT EQUALLY IMPORTANT EXAMPLES, ESPECIALLY TECHNOLOGY STARTUPS, WHO WANT TO SOLVE SOCIAL PROBLEMS, BUT THE SOCIETY IS NOT YET QUALIFIED TO RECEIVE AND APPLY, THE PRODUCT IS ALSO FAIL VERY SOON.
BUSINESSES EVEN EITHER START-UPS OR LONG-TERM BUSINESSES BEFORE THEY APPLY TECHNOLOGY IN VIETNAM SHOULD ALSO CONSIDER CAREFULLY AND NEED TO APPLY THE TEST BEFORE CONSIDERING POPULAR AND LONG-TERM PROBLEMS, THE APPLICATION OF TECHNOLOGY IN EACH COUNTRY IS COMPLETELY DIFFERENT AND CANNOT COPY THE ORIGINAL FROM ONE COUNTRY TO ANOTHER.
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